Training Offer – MARKETING DEPARTMENT - Ecole Supérieure de Commerce

Branch : Commercial Sciences
Specialty : Marketing & Communication

Teaching Unit	Courses	Coefficients	Credits
Fundamental TU	Services Marketing	3,0	3,0
	Integrated Marketing Communication	3,0	3,0
	Consumer Behavior	3,0	3,0
	Distribution	3,0	3,0
	Strategic Marketing	3,0	3,0
	Marketing Research 1	3,0	3,0
Methodological TU	Management of Operations	3,0	3,0
Discovery TU	Strategic Management	3,0	3,0
Transverse TU	Management Control	3,0	3,0
Transverse TU	Management Information System	3,0	3,0
Total Semester		30	30

Teaching Unit	Courses	Coefficients	Credits
Fundamental TU	Introduction to E-Commerce	1,5	1,5
	International Marketing	3,0	3,0
	Advertising Techniques	3,0	3,0
	Product and Brand Management	3,0	3,0
	Marketing Research 2	3,0	3,0
	Managerial Economics	3,0	3,0
Methodological TU	Introduction to Methodology	1,5	1,5
Methodological TU	Survey Techniques	3,0	3,0
Discovery TU	Business Criminal Law	3,0	3,0
Discovery TU	Internship	3,0	3,0
Transverse TU	Analysis and Design of Information Systems	3,0	3,0
Total Semester		30	30

Teaching Unit	Courses	Coefficients	Credits
Fundamental TU	Marketing Trends	3	3
	Customer Relationship Management	3	3
	Sales Techniques & Business Negotiation	3	3
	Seminar in Marketing Communication	1,5	1,5
	Semiology and advertising	1,5	1,5
	B-to-B Marketing	1,5	1,5
	Sales Promotion Techniques and Direct Marketing	3	3
	Philanthropy, Sponsorships, and Public Relations	3	3
UEMéthodologie	Data Analysis	3	3
UEMéthodologie	Business Games	1,5	1,5
UETransversale	Websites Design	3	3
UETransversale	Business Ethics	1,5	1,5
Discovery TU	Entrepreneurship	1,5	1,5
Total Semester		30	30