The Directorate of External Relations and Communication holds an important and crucial position within modern university environments. It is considered as the direct link between the university institution and the external environment. The Directorate of External Relations and Communication is one of the most significant departments of the Business School due to its role in strengthening the school’s relationships with stakeholders and partners, as well as in seeking local and international strategic partnerships that enhance the school’s competitive position and open up new opportunities. The role of the Directorate of External Relations and Communication is to preserve the reputation and identity of the Business School, to serve as a bridge between its internal and external community, to ensure and enhance the necessary capabilities and skills to achieve the school’s vision, mission, and strategy, and to highlight its vital academic and research activities.